Get up close and personal with Alex Cody, the owner of runtofitness. Alex was recently interviewed for a local lifestyle magazine, read his Q&A below;
Alex, what was your first job?
I started a paper round at 14. I also paraded grey hounds at Belle Vue dogs…I’m not exactly a dog lover so it wasn’t my dream job!!
What did you aspire to do when you were younger?
Like most young boys I wanted to be a footballer. I always loved being active and football was all I was interested in. I played for a club until I was 17 but unfortunately I was not meant to be the next David Beckham! I still enjoy watching football and love going to Old Trafford.
When did you become interested in health and fitness?
I started going to the gym initially like everyone else one January as a New Year’s resolution to improve my fitness level. I never thought it would become my career. At the time I was working in retail and then later recruitment. I didn’t enjoy the office culture, the confinement of being at a desk all day and the pressure of a sales environment. Numbers and computers have never been my thing and the gym and running were my release. After enrolling on a fitness instructor course I took my first position at a gym in Manchester and didn’t look back. It was a risk but one I’m glad I took. Helping people feel better about themselves gave me a feeling of achievement and a buzz that I hadn’t ever experienced as a recruitment consultant. I enjoyed seeing not only the physical transformation but the mental change my clients underwent and the impact on every aspect of their lives. I’ve now worked for almost 10 years in the fitness industry
Why did you set up runtofitness?
I’d been running for some time and enjoyed using 10k and half marathon races as personal training goals, chipping away at my times. It wasn’t until a friend asked me to run with her for some moral support when I realised a real need for running coaching. My friend was a beginner and used to run for 20 minutes at a fast pace and then have to stop out of breath and demoralised. She didn’t enjoy it and was in a vicious cycle whereby poor technique and training were making her feel worse not better about herself. Around the same time I started running with a personal training client as she didn’t feel safe running and was stuck in a rut with her running regime.
Market research identified a gap in the market. There was a plethora of personal trainers, boot camps, fitness classes and running groups but no one offering a dedicated service for individual running coaching. 6 months and two courses later runtofitness was born! Over the past few years runtofitness has helped many beginner runners achieve their goals and we’re still running strong!
What would be your advice to people looking to make a change in their lives?
Don’t be scared and risk averse. Do you research and stick with your ideas. And of course I would always encourage anyone to start running!